The company’s logo is that of chipotle, the Mexican name for smoked and dried jalapeño chili pepper. Chipotle Mexican Grill uses organic ingredients which is in line with their mission statement: “Food with Integrity!” The business is also known for serving naturally raised meat unlike most restaurant chains. It was in 1993 that Steve Ells founded the business. McDonalds Corporation was one of the company’s major investors in 1998 but diverted itself from the business in 2006. It was then that the company has grown exponentially to over 500 locations.
The business now has over 1500 locations in 45 US States, in the Canadian provinces, in France, and in the United Kingdom. It employs a total of 37,310 workers and was reported to have generated an income of $278 million last year.