Needless to say, such bewildering developments have increased the restaurateurs’ workload and made running a restaurant even more complex. Not only are restaurant proprietors expected to operate their businesses flawlessly, they also need to become high-end marketing experts. Unfortunately, not all are gifted which such talents, which is why the need for an honest broker who understands the nuts and bolts of the restaurant industry as well as the innovations of the digital world, has become of utmost importance.
This is where Copilot Labs come in.
Created as a marketing analyst for all kinds of restaurant owners, Copilot Labs gathers point-of-scale data, scrutinizes these using vanguard expertise, compares the findings to similar establishments and identifies various opportunities for growth. The company tracks ways that can really work for a certain restaurant, so that owners can concentrate on initiatives that will help boost their business. Launched by Eli Chait in 2012, this marketing analytics company also looks into visits, spending, and profitability of guests that utilizes promotions from Restaurant Week, LivingSocial, Groupon and others to help draw a direct line between the latest marketing strategies and the results they yield, and at the same time, hold marketing firms to account.
In the perplexing age of Groupon promotions, Yelp reviews and the like, Copilot is around to help restaurateurs make good sense of it all. They no longer need a PhD in Economics or Math because the company will do all the hard work. Copilot will provide answers, and all restaurants owners have to do is review the data that they discover, take action, and measure the success of their marketing strategies.