As the company diversified their offerings, they also saw the need to create a holding company to bring all their operations together. This was further highlighted when various state Farm Bureaus started to merge their insurance operations. The business now exists to protect the futures and livelihoods of these farmers. Through Farm Bureau Life Insurance Company, their operating subsidiary, they are able to provide underwriting and sell a broad range of annuities and life insurances to businesses and individuals. These products are marketed under the brand name Farm Bureau Financial Services.
The company now trades publicly on the New York Stock Exchange under the symbol FFG. They are able to generate their annual revenue of $655.54 million from their operations in the states of Montana, Minnesota, Iowa, Nebraska, Utah, South Dakota, Oklahoma, Kansas, Wyoming, New Mexico and in Arizona.