More than a century old, the business now operates in 301 locations in 16 Southern States. The business offers various private label fashion brands ranging from shoes to accessories, from wedding registry to home furnishings at a moderate price. When the company was first created, it used the name “New York Racket” and then to “Belk Brothers”. Through bargain sales and various advertisements, the company started growing throughout the South.
After more than a century of using their slogan “All For You!” the company had made a decision to have it replaced with “Modern. Southern. Style.” Starting October 3, 2010, the company had embarked on a $70 million campaign to market their new slogan.