Bizo’s strength is its database that anonymously identifies the people who are making purchasing decisions. Rather than a scatter approach, the company can filter the audience for a product to those who will be the most likely buyers. Furthermore, Bizo’s Audience Marketing Platform ensures that business audiences only receive relevant advertising. Once the audience has been identified, Bizo makes sure that its clients’ products are advertised on the sites these targeted audience will visit. Their methods have brought in top corporations including AMEX, Microsoft, AT&T, and UPS.