At first, this “project” was for their personal consumption only. But when the local deli thought that their mix was fantastic, the idea of going into business dawned upon them. Barnard took this opportunity to introduce Rude Health, a small company that produced homemade muesli.
For Barnard, going into the food industry is entirely new. She had never worked in food, graduating with a degree in Japanese studies and working in the field of marketing soon after. But she knew her muesli well, and for her, this was enough. Her natural flair for business made Rude Health a recipe for success. She continues to work hard to give everyone in the UK more healthy breakfast options.