As it grew, CDW created a database of client data and products for better order fulfillment. Using these databases, the company built computer models to ensure proper inventory to meet the market. However, CDW did not just focus on filling orders; the company expanded its business model to focus on client solutions. Therefore, when a client sees a technology issue that needs attention, they know that CDW will not just supply the equipment, but also the technical support to make the solution work. For any client, the difference between purchasing technology and getting value out of that technology can be huge. CDW has recognized this gap and closed it, making for a strong and reliable relationship. There is no doubt that this business model works: they have doubled revenues in the past decade. CDW’s market is primarily business–to-business including government, healthcare, education, and private sector.
In a mixed market for IPO’s, CDW returned to the public market with an 8% rise over its initial IPO price on the first day of trading. Although the IPO itself was smaller than originally planned, they were able to enter the market at a time when their top competitor, Dell Computers, is going private. While Dell is looking for a chance to re-evaluate and re-organize, CDW is indicating to Wall Street that it can perform.