Lavinsky has Bachelor's degree from the University of Virginia and a Masters in Business Administration (MBA) degree from the Anderson School of Management at UCLA. He is also a past winner of the Knapp New Venture Competition from the university.
His real-world applications of these degrees were crucial in his professional career in the future; said applications included his productive stints with FIND/SVP (now Guideline), The NPD Group and BPA International where he honed his knowledge and skills in professional management and marketing consulting as well as in market research.
With his experience in these areas, Lavinsky then went solo. He co-founded Growthink, a management consulting firm based in Los Angeles. The company provides professional guidance for entrepreneurs in a wide range of industries in many areas including the:
- Identification and pursuit of new opportunities in the marketplace;
- Development of business plans and forecasts; and
- Formulation of capital (i.e., raise seed money) and growth (i.e., expansion in the vertical or horizontal manner) strategies.
Lest anybody thinks that Lavinsky is all bluster and no substance, think again. He is also a successful serial entrepreneur online and offline with several ventures under his belt - Emerge Juice and Nutrition Systems, Shoutmouth, TopPayingKeywords, and Z Reporter LLC are just a few examples. These enterprises are proof of his wide range of interests from health and wellness to music, information, and search engine optimization research.
Why stop there? With an overachiever like Lavinsky, growth should always be on the horizon. And thus was born the Guilding Metrics, a firm specializing in tracking key performance indicators crucial in helping businesses grow in a more profitable manner - and faster, too.
Lavinsky's expertise in new venture development, capital raising, and business planning can be easily tapped into, so to speak, via his books. Look for titles like Start At The End and How Companies Can Grow Bigger and Faster By Reversing Their Business Plan.