Also referred to as H-D or Harley, the company was created in Milwaukee, Wisconsin, where they also keep their main office today. There are 6 model families that the company manufactures and these models are determined based on their engine, frame, suspension and other characteristics: Street, Dyna, Touring, Softail Sportster and Vrod. To maintain its reputation and its position in the market, the company has assembled a department they called Custom Vehicle Operations (CVO) that aims to produce limited edition customized bikes every year. From the models they manufacture, they customize 2 of the 6 every year.
Harley has evolved into a multi-billion venture despite the financial crisis that it has experienced. Its large brand community remains to be active in museums, events and in clubs.