Prior to starting his own line, Dahan worked as creative director at Azteca Production International, a company that designed and manufactured denim products. He took this experience and created his own brand of designer jeans. These products are at the high end of the market, retailing at over $175. The comfortable quality jeans come in a variety of colors. Along with jeans, Joe’s makes a full line of casual clothes for both men and women. All of Joe’s Jeans products are sold through department stores, on-line and through the companies own retail stores.