With Martin Crowley, Dejoria also put up Patron Spirits and had the help of friends Wolfgang Puck and Clint Eastwood in making the 50-dollar bottles of tequila a mainstay in high-end restaurants and nightclubs. Today, over two million cases of Patron tequila are sold every year. Bacardi sought to enjoy a portion of the profits by buying minority stakes in the company.
Dejoria is a self-made man and he owes his estimated net worth of at $4 billion and up to all his hard work. But he still has his feet on the ground, giving to charities such as Food4Africa, Blazer House, and Mineseekers, as much as possible.