Susan and Eric were both from Florida and weren’t used to the cold winter months of Pittsburgh. While shopping for appropriate winter clothing at one of the local thrift stores, Susan became attracted to all the different styles available. She and her husband (then boyfriend) decided to start an online fashion site. Their first products would be clothes that she found at the thrift shop.
It didn’t take long for the business to grow. Today, ModCloth also helps in promoting indie fashion designers by showing their designs to the site’s members to decide whether, or not it would become popular. This has helped hundreds of new designers create their own names in the fashion industry.