Enter Kathy Ireland, the former swimsuit model. If you can, forget the gorgeous blue eyes and stunning figure. Ms. Ireland is an articulate voice for her causes and an extremely successful entrepreneur.
After her modeling career ended, she started to look for products to sell. Her first idea: selling socks through K-Mart. That’s right, socks. But socks sell. From this small start, she went into other business related to fashion and health. Eventually this became morphed into Kathy Ireland Worldwide, a $2 billion a year company.
What is the key to Kathy’s success? Think “K.” Not as in Kathy, but as in K-Mart. Kathy may have been famous enough to be on the cover of Sports Illustrated 25th Swimsuit Issue, but she knows who her clients are. They are the people who buy her quality products without breaking their bank accounts.
Kathy has also branched into the wedding business. This includes both dresses and wedding locations for that dream wedding every bride dreams of. Just another way that Kathy gives her customers what they want. And Ms. Ireland would know: along with everything else, she has a successful marriage to her doctor and three beautiful children.