The North Face was first put up by Douglas Tompkins and Kenneth Klopp in 1966, initially selling outdoor equipment. As the company progressed, ski wear and camping equipment were added, and The North Face products began to be made of better materials. The brand's popularity has been endorsed by well-known athletes, and they continue to sponsor various outdoor activities and events worldwide. The North Face, now owned by VF Corporation, sells through outdoor retailers, their own shops, and on their official website, where they also offer information to stem the production of counterfeit products.