So how exactly does selling chocolate align with her goal to create social good?
Endline’s company, Sweet Riot, is an upstart chocolate-maker. She first toyed with the idea of building the world’s greatest socially responsible candy factory. It was a choice between licorice and chocolate, she said. She started looking for inspirations from candy factories all over the world, but none of what she saw inspired her. They weren’t the principled candy she wanted to create.
As Endline immersed herself in the world of sweets, she became hooked on the natural, healthy component of chocolate. An introduction to the cacao bean solidified her plans. Since the cacao bean is produced in developing countries, Endline was given the opportunity to affect the lives of farmers and communities by using the beans for her sweets. She has given her partners in Columbia, economic independence, by delivering the value Sweet Riot creates. Sweet Riot easily became her sweetly profitable path to social and economic justice.
Endline’s movement has been recognized by various entities in business and media such as Vanity Fair, Fast Company, and the New York Times. Yet, despite its success, the socially responsible entrepreneur remains grounded, never losing sight of her mission.
After six years in the local scene, the chief rioter and her team are now taking their business globally. Endline dreams of extending her reach by selling sweet products to more people, changing the world, one chocolate at a time.